Guide to ChatGPT

What is the ChatGPT AI tool?

18 ways Residential Real Estate Investors can use it.

Real estate investors who utilize the new AI technology, ChatGPT, will become more efficient and productive, freeing up precious time for effectively running and growing their business.

ChatGPT is a revolutionary tool for business and especially for real estate residential real estate investors. If you haven’t tried it yet, find ChatGPT on the web, set up your free account and be prepared to have your mind blown.

ChatGPT is an artificial intelligence (AI) bot created by OpenAI.com to provide responses to questions in a conversational way like you would expect when communicating with another human. It was introduced and made available to the public in November of 2022.

Unlike a Google search that provides articles or content related to your search criteria, ChatGPT answers your questions or provides what you asked for, immediately and in a personal communication style that is easy to understand or apply.

Think of it as your personal copywriter, virtual assistant or creative director all on one site. Although it may take you a few attempts to get registered, due to the overwhelming popularity of the technology and a lack of capacity for users, you can set your ChatGPT account up here. Many prospective registrants are getting a message ChatGPT is full. Keep trying to register, after a number of attempts many are getting registered.This article just scratches the surface, but it covers 18 ways residential real estate investors can utilize this amazing new technology in their businesses right now.

These ideas are presented in three categories: social media, listing marketing and general real estate marketing.

Social media

One of the biggest excuses for not posting on social media is a lack of ideas and time to create content. ChatGPT eliminates those excuses. 

1. Give me 10 Instagram posts for a Residential Real Estate Investor in [City/State]

Instagram is one of the most widely used platforms by residential real estate investors. As with all social media, consistent content that provides value is the key. Asking ChatGPT to provide you with Instagram post content is a great way to start generating the content your audience wants.

2. Give me 10 Facebook posts for a Residential Real Estate Investor in [City/State]

Although Facebook and Instagram are both owned by Meta and there are some similarities, there are subtle differences in the content that does well on each platform. Once ChatGPT provides you with a post, there are several ways to personalize the content.

Would you like the post it provided to be shorter, longer, funnier or more professional? Simply ask ChatGPT to make these adjustments to the posts and immediately it will adapt the posts to your request. You will quickly have a content calendar full of engaging posts.

3. Give me 10 LinkedIn articles for a Residential Real Estate Investor in [City/State]

Articles have always done extremely well on LinkedIn. The incredible copywriting skill of ChatGPT has made written content creation easy.

You can ask ChatGPT to write about specific topics, specify word count such as 1,000 words, and also ask it to draft the articles in any style you choose. Utilizing ChatGPT for writing local article content for LinkedIn is an effective way to increase your connections, followers and your value to others on the platform.

4. Give me 10 video content ideas for a Residential Real Estate Investor in [City/State]

Video content is king. ChatGPT makes it easy to generate ideas and scripts if you ever find yourself wondering what your next video should be about. We will get into more specific video ideas later, but the ability to ask it to not only provide ideas, but scripts is a game-changer.

Listing Marketing

5. Write an MLS description for [your new listing]

The process of writing an MLS listing description has long been a challenge for many residential real estate investors. ChatGPT makes it easy to have flawless descriptions. Simply ask ChatGPT to write an MLS description of the home located at [address] with [whatever amenities and features it has] located near [whatever it is near that is notable] for [number of words your platform accepts for descriptions].

Want it to sound more professional, more luxurious or with more of a coastal vibe? Simply ask ChatGPT to adjust it to your desired writing style.

6. Rewrite an MLS description for [your existing listing]

Listings that have been on the market for a while often need a refresh to relaunch the marketing of the listing. Asking ChatGPT to rewrite your existing platform description is a great place to start.

7. Write a Facebook post for [your listing]

Looking to promote your listing on Facebook, but not sure what to post? Simply ask ChatGPT to convert the description you had it write for the MLS into a Facebook post. Add some photos and you’re ready to go.

8. Write an Instagram Post for [your listing]

An Instagram post with a photo is an easy way to promote your listings. Now is the perfect time to promote your listing photos with a detailed description on Instagram.

9. Write an email for my buyers/renters promoting [your listing]

Your email database may have the buyer/renter for your listing. By having ChatGPT prepare an email promoting your listing to your database, you make sure all opportunities to maximize your revenue are covered.

10. Write a script for a video promoting [your listing]

Ask ChatGPT to prepare a video script. The visuals of the video and scripting by ChatGPT might be just what your listing needs to find the ideal buyer.

11. Give me 20 creative ways to market a real estate listing

This is a great way to uncover creative marketing ideas and to develop a marketing plan for the listing.

12. Write an invitation to prospects for an open house

This invitation could be used for a flyer, social media post or an email to your database. Let ChatGPT do all the hard work.

General Real Estate Marketing

13. Write a video script for ‘5 Reasons People Love [Your City/State]’

YouTube provides the perfect place to post searchable video content that can help potential buyers find you organically. Recording and posting videos that potential buyers and sellers will want to watch is a strategic way to make a positive first impression or to drive home your value as a residential real estate investor.

14. Shorten the video script to an Instagram Reel or YouTube Short

Once the script for the video mentioned above is done, ask ChatGPT to shorten the video to a script for an Instagram, Tik Tok, or YouTube Short. This is an effective way to compound your content engagement for buyers and sellers.

15. Write a video script on ‘5 Reasons Now Is a Great Time to Buy a Home in [Your City/State]’

One of the biggest questions buyers have right now is whether now is a good time to buy or whether they should wait. If you have trouble answering this question, ask ChatGPT to do it for you in the form of a video script or blog post.

16. Write a video script on ‘How Interest Rates Affect the Real Estate Market’

Most residential real estate participants are being asked about interest rates. Your ability to communicate clearly how rates affect the real estate market is a great way to set yourself apart.

17. Give me 20 creative ways for a Residential Real Estate Investor to show appreciation for real estate clients

Showing your buyers, sellers, partners, or sphere of influence appreciation is one of the best ways to ensure future success. If you’ve been trying to think of creative ways to say thank you, let ChatGPT do it for you.

18. Give me 20 ways to creatively market myself as a Residential Real Estate Investor

We all know we should be marketing ourselves and our businesses more, but how? Asking ChatGPT to provide you with 20 creative ideas on marketing yourself as a residential real estate investor is a helpful way to identify creative marketing ideas.

Whether this is your first time hearing about ChatGPT or you’ve been aware of it for months, what will you do with this knowledge? The residential real estate investors who utilize this technology will become more efficient and productive, freeing time up in their schedules for accomplishing all the other tasks needed to grow their business profitably.